Audience Engagement Research Business Travel Magazine

 This magazine, Business Travel Magazine, targets employed adults that are interested in, or need to, traveling for business purposes. This is different than other travel magazines I have done research on because others are for people that are going to be traveling for leisure, not work. This magazine does have similarities to mine as well because they both target adults that will be travelling. Business Travel Magazine markets their product to small and medium sized enterprises and distributes to over 18,000 readers by print media. Knowing that the adults that will be reading their magazine are going to be employed, The Business Travel Magazine will distribute their magazines near companies or communities of middle to upper class. When I distribute my magazine, it will have to be around communities of middle to upper class as well and also schools knowing that adults with kids will be around that area.

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