Audience Engagement Research Family Traveller

The Family Traveller Magazine is one that is very similar to mine when it comes to target audiences. Family Traveller targets adults who are interested in going on vacation for leisure. They target adults who are families and may be travelling with children. My magazine, Getaway, also should be advertised to adults that are parents with children. In their online media kit from 2018, Family Traveller includes that they reach their audiences through news stands and subscriptions. They use both online and print media. Having this variety is important when distributing products to make sure that everyone can have access if they are interested. Because Family Traveller targets adults with children, they know that they most likely know how to use computers and could easily navigate a website with their magazine. Since my target audience is the same, making a website for my magazine as well would be a good idea.

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